Nature’s Basket and SBI Card have announced that they joined hands together to launch a unique credit card to elevate the shopping experience for the premium consumers of India.

This card comes in two variants – ‘Nature’s Basket SBI Card’ and ‘Nature’s Basket SBI Card Elite’. The cardholder will enjoy maximum benefits at Nature’s Basket stores along with international travel, dining, and entertainment sectors.

Commenting on the development, Shashwat Goenka, Sector Head, Retail & FMCG, RP-Sanjiv Goenka Group, “India’s grocery retail market has seen dynamic evolution in the past decade. It is expected to grow at a CAGR of 8.02% from 2020 and 2025. The Nature’s Basket SBI Card has tapped into a great opportunity to revolutionise the grocery shopping industry by creating profitable implications not just for the market but consumers as well.”

Devendra Chawla, CEO & MD, Nature’s Basket said, “The launch of this unique card is a step taken keeping in mind the purchasing behaviour of India’s consumers. This card will help us to deeper engage with our consumers by ensuring customer delight. Partnering with SBI Card is a delightful collaboration and we hope to further strengthen this relationship in our quest to an ever improving customer experience.”

Key highlights of the Nature’s Basket SBI Card and Nature’s Basket SBI Card Elite are:

1. ‘Nature’s Basket SBI Card’ variants will enable cardholders to earn up to 20 Reward Points on every ₹100 spent at Nature’s Basket stores and up to 10 Reward Points on every ₹100 spent on dining, movies, and international spends. Importantly, the cardholders will be able to enjoy unparalleled benefits such as complimentary Bookmyshow movie tickets, Taj gift vouchers, Nature’s Basket welcome gift vouchers, and access to higher tiers of Nature’s Basket loyalty program, among others.

2. Offering complimentary Bookmyshow movie tickets worth ₹6,000 every year, the Nature’s Basket SBI Card Elite will allow cardholders to avail Taj gift vouchers worth ₹10,000 upon achieving annual spending of ₹6 lakh and annual fee reversal at ₹10 lakh spends milestone during the membership year.

3. Meanwhile, Nature’s Basket SBI Card users will get gift vouchers of premium brands worth ₹3,000 upon achieving ₹3 lakh annual spending and will become eligible for annual fee reversal upon reaching an annual spending milestone of ₹2 lakh.

4. Focused on providing a premium experience to customers, Nature’s Basket SBI Card Elite goes a step further and will offer customers exclusive privileges like exclusive check-out counters at Nature’s Basket stores and concierge assistance to address customers’ requirements around flower delivery, gift delivery and online doctor consultation.

5. Nature’s Basket SBI Card Elite cardholders will also be able to use the card to avail complimentary access to airport lounges while traveling domestically and internationally. Nature’s Basket SBI Card Elite will offer 8 complimentary visits per year (max 2 per qtr.) to domestic lounges and 6 complimentary visits per year (max 2 per qtr.) to International Priority Pass lounges.

6. Nature’s Basket SBI Card customers will be able to avail 4 complimentary visits per year (max 1 per qtr.) to domestic lounges.

7. The cards will be launched through the Visa platform. Nature’s Basket SBI Card and its Elite version will have an annual membership fee of ₹1499 and ₹4,999 respectively.

作者 Ambition